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[ARTICLE · art-72152] src=uk.pcmag.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

Curious About Google's Gemini Spark? It Won't Cost You $99/Month Anymore

Google is expanding access to its Gemini Spark 24/7 personal agent, previously exclusive to the $99.99/month AI Ultra plan, to all US subscribers of the $19.99/month AI Pro tier. The feature, which allows Gemini AI to complete background tasks like managing emails and scheduling, is rolling out in the US with a promise of broader availability soon, though it will not be available in the European Economic Area, the UK, Switzerland, or Nigeria. PCMag's Ruben Circelli called Spark the "best AI agent" he has tested, but noted that most users can achieve similar results with standard Gemini access.

read2 min views1 publishedJul 24, 2026
Curious About Google's Gemini Spark? It Won't Cost You $99/Month Anymore
Image: Uk (auto-discovered)

Gemini Spark was one of the most exciting announcements at I/O 2026, unveiling what Google calls a “24/7 personal agent," but until now, it has been locked to an expensive subscription tier. Now, Google is allowing anyone in the US with an AI Pro subscription to use Gemini Spark.

The feature is rolling out in the US, with a promise to be available in other countries “soon." However, it won’t be coming to the European Economic Area (EEA), the UK, Switzerland, or Nigeria, according to Google’s documentation.

Gemini's agentic Spark tools launched exclusively on the expensive $99.99-per-month AI Ultra plan, but they're now available to those paying $19.99 per month for the AI Pro tier. Spark isn't yet available to free users or to those on an AI Plus subscription for $7.99 a month.

Spark allows Gemini AI to complete tasks in the background with minimal input from you, meaning you can set it up to work on your behalf. You can instruct it to complete recurring tasks and triggers, such as running the same project on a regular schedule, or teach it new skills to repeat regular tasks without your involvement.

Spark connects to apps such as Workspace or other Google services to help complete jobs. For example, you can set up the agent to review and summarize emails, manage your schedule in Calendar, or work on projects in Docs, Sheets, Slides, or Drive. You can also ask it to search the web on your behalf, with Google often providing an example of how it can plan and suggest travel ideas for a business trip.

Those with AI Pro will find the option in a new tab in the top left on the web or desktop versions of Gemini, while mobile versions open a new page for Spark entries.

Agentic AI isn't entirely new, with Google's rivals offering similar features such as ChatGPT Work from OpenAI or Anthropic's Claude Cowork. However, Spark has been well received, aside from its high monthly cost. PCMag’s Ruben Circelli tested the tool in June and called it the "best AI agent" he has trialed. Circelli notes that most people wouldn't benefit by signing up for AI Ultra, as a lot of what Spark can do is achievable through standard Gemini access.

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