Checking in on Perplexity

Yours truly, last August:

I can’t see why Apple would want to get involved with a company like this though. Gurman’s report makes it sound like his sources are inside Apple, but man, this “Apple + Perplexity” thing feels more like something Perplexity would be seeding than one that Apple executives would be leaking.

Perplexity is still occasionally in the news (often not in good ways), but it seems to me they’ve slipped into the “afterthought” tier of AI startups — which is exactly why they started leaning into clownish stunts last year. Everyone who previously suggested Apple should — or even might — buy them has gone silent.