{"slug": "checking-in-on-perplexity", "title": "Checking in on Perplexity", "summary": "Apple has shown no interest in acquiring Perplexity AI, despite past speculation, as the startup has faded into an \"afterthought\" tier of AI companies. Perplexity now relies on attention-seeking stunts and continues to generate negative headlines, including a recent class-action lawsuit. The company's diminished standing has silenced earlier predictions that Apple might or should purchase the firm.", "body_md": "Yours truly, last August:\n\nI can’t see why Apple would want to get involved with a company like this though. Gurman’s report makes it sound like his sources are inside Apple, but man, this “Apple + Perplexity” thing feels more like something Perplexity would be seeding than one that Apple executives would be leaking.\n\nPerplexity is still [occasionally in the news](https://www.techmeme.com/search/query?q=perplexity&wm=false) (often [not in good ways](https://daringfireball.net/linked/2026/04/04/perplexity-class-action-sham)), but it seems to me they’ve slipped into the “afterthought” tier of AI startups — which is exactly why they started leaning into [clownish stunts last year](https://daringfireball.net/linked/2025/08/12/perplexity-jumps-shark-stunt-offer-to-buy-chrome). Everyone who previously suggested Apple should — or even might — buy them has gone silent.", "url": "https://wpnews.pro/news/checking-in-on-perplexity", "canonical_source": "https://daringfireball.net/linked/2025/08/05/regarding-those-rumors-of-apple-pursuing-an-acquisition-of-perplexity", "published_at": "2026-06-05 15:26:29+00:00", "updated_at": "2026-06-05 15:49:23.477494+00:00", "lang": "en", "topics": ["ai-startups", "ai-products", "generative-ai", "artificial-intelligence"], "entities": ["Apple", "Perplexity", "Mark Gurman", "Daring Fireball"], "alternates": {"html": "https://wpnews.pro/news/checking-in-on-perplexity", "markdown": "https://wpnews.pro/news/checking-in-on-perplexity.md", "text": "https://wpnews.pro/news/checking-in-on-perplexity.txt", "jsonld": "https://wpnews.pro/news/checking-in-on-perplexity.jsonld"}}