CAA Urges Meta to Tighten Muse Image Likeness Protections

For practitioners, disputes over likeness controls matter because they affect consent workflows for training and inference, downstream content moderation, and how image-generation tools are adopted by creators and platforms. Creative Artists Agency (CAA) urged Meta to strengthen protections for users' name, image, likeness, voice and creative work after criticism of the new Muse image generator, saying "No one's name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent," the agency wrote in a statement to TheWrap. Meta launched the Muse Image AI generator on Tuesday and made it available across the Meta AI app, Instagram and WhatsApp, with broader rollout to Facebook and Messenger planned, according to Yahoo. A representative for Meta did not immediately respond to TheWrap's request for comment, TheWrap reports.