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Build in Public Week 0: Resetting My Indie Strategy to ¥100K in 3 Months

A developer reset their indie strategy to reach ¥100K in 3 months, sharing raw data from Phase A. The plan hinges on a single Product Hunt launch on June 9, with all Japanese content delegated to a Claude Crew of AI agents. The developer reports zero conversions despite rising Stripe sessions, and is repositioning to target overseas buyers with templates.

read2 min views1 publishedJul 17, 2026

I reset my indie strategy this week. Here is the raw data from the kickoff of Phase A.

Phase Dates Human Agents (Claude Crew)
A - Prep
4/16 – 5/31 English LP + demo video + Upcoming page Japanese articles / CTAs / PDCA
B - Launch
6/1 – 6/15 Live on PH, June 9
Post-mortem write-ups
C - Long tail
6/16 – 7/16 Depends on result Autopilot sales

The whole 3-month plan is engineered so that one day (June 9) decides the entire outcome. I do not spread attention across multiple channels.

Lesson: Writing more does not create traffic. Google had not indexed the site. So instead of more articles, I need external channels (Zenn, Qiita, X, Dev.to) to feed traffic.

Metric Week 1 (3/31) Week 2 (4/6)
Followers 3 ~50
Total likes 44
Total views 1,933
Top post ER 6.2%

Engagement rate by content type (Week 2):

→ Phase A decision: kill all news reposts. Only ship original personal stories.

Vercel Hobby        ¥0
Supabase Free       ¥0
Resend Free         ¥0
Claude Pro          ¥3,000
Domain              ~¥170 ($13/year ÷ 12)
---
Total               ¥3,170 / month (~$21)

At ~$21/month I can keep iterating for 3 years if Phase A fails. This "immortal strategy" is the real foundation.

Japanese indie devs are too good at building. If I ship a template SaaS, they just build their own. I watched my Stripe sessions climb to 33 with zero conversions.

Overseas, there is a "buy time" culture. $149 for a template that saves a month of work is easy math. So I am repositioning:

I am behind schedule. The 5 blockers:

Human time is 100% on those five. Everything Japanese (blog posts, SEO, CTA tuning) is fully delegated to a Claude Crew of agents that run every night.

I will post weekly build logs every Saturday. If you want the full 3-month plan, revenue targets, and the Product Hunt launch checklist I am using, read the master version on my blog.

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