{"slug": "build-in-public-week-0-resetting-my-indie-strategy-to-y-100k-in-3-months", "title": "Build in Public Week 0: Resetting My Indie Strategy to ¥100K in 3 Months", "summary": "A developer reset their indie strategy to reach ¥100K in 3 months, sharing raw data from Phase A. The plan hinges on a single Product Hunt launch on June 9, with all Japanese content delegated to a Claude Crew of AI agents. The developer reports zero conversions despite rising Stripe sessions, and is repositioning to target overseas buyers with templates.", "body_md": "I reset my indie strategy this week. Here is the raw data from the kickoff of **Phase A**.\n\n| Phase | Dates | Human | Agents (Claude Crew) |\n|---|---|---|---|\nA - Prep |\n4/16 – 5/31 | English LP + demo video + Upcoming page | Japanese articles / CTAs / PDCA |\nB - Launch |\n6/1 – 6/15 | Live on PH, June 9 |\nPost-mortem write-ups |\nC - Long tail |\n6/16 – 7/16 | Depends on result | Autopilot sales |\n\nThe whole 3-month plan is engineered so that **one day (June 9) decides the entire outcome**. I do not spread attention across multiple channels.\n\nLesson: **Writing more does not create traffic**. Google had not indexed the site. So instead of more articles, I need external channels (Zenn, Qiita, X, Dev.to) to feed traffic.\n\n| Metric | Week 1 (3/31) | Week 2 (4/6) |\n|---|---|---|\n| Followers | 3 | ~50 |\n| Total likes | — | 44 |\n| Total views | — | 1,933 |\n| Top post ER | — | 6.2% |\n\nEngagement rate by content type (Week 2):\n\n→ Phase A decision: **kill all news reposts**. Only ship original personal stories.\n\n```\nVercel Hobby        ¥0\nSupabase Free       ¥0\nResend Free         ¥0\nClaude Pro          ¥3,000\nDomain              ~¥170 ($13/year ÷ 12)\n---\nTotal               ¥3,170 / month (~$21)\n```\n\nAt ~$21/month I can keep iterating for 3 years if Phase A fails. This \"immortal strategy\" is the real foundation.\n\nJapanese indie devs are **too good at building**. If I ship a template SaaS, they just build their own. I watched my Stripe sessions climb to 33 with zero conversions.\n\nOverseas, there is a \"buy time\" culture. $149 for a template that saves a month of work is easy math. So I am repositioning:\n\nI am behind schedule. The 5 blockers:\n\nHuman time is 100% on those five. Everything Japanese (blog posts, SEO, CTA tuning) is **fully delegated to a Claude Crew of agents** that run every night.\n\nI will post weekly build logs every Saturday. If you want the full 3-month plan, revenue targets, and the Product Hunt launch checklist I am using, read the master version on my blog.", "url": "https://wpnews.pro/news/build-in-public-week-0-resetting-my-indie-strategy-to-y-100k-in-3-months", "canonical_source": "https://dev.to/masatoman/build-in-public-week-0-resetting-my-indie-strategy-to-y100k-in-3-months-2p46", "published_at": "2026-07-17 19:21:06+00:00", "updated_at": "2026-07-17 19:30:45.575094+00:00", "lang": "en", "topics": ["ai-agents", "developer-tools", "ai-products", "ai-startups"], "entities": ["Claude Crew", "Product Hunt", "Vercel", "Supabase", "Resend", "Claude Pro", "Zenn", "Qiita"], "alternates": {"html": "https://wpnews.pro/news/build-in-public-week-0-resetting-my-indie-strategy-to-y-100k-in-3-months", "markdown": "https://wpnews.pro/news/build-in-public-week-0-resetting-my-indie-strategy-to-y-100k-in-3-months.md", "text": "https://wpnews.pro/news/build-in-public-week-0-resetting-my-indie-strategy-to-y-100k-in-3-months.txt", "jsonld": "https://wpnews.pro/news/build-in-public-week-0-resetting-my-indie-strategy-to-y-100k-in-3-months.jsonld"}}