British American Tobacco to cut around 5,500 jobs amid slump in sales and rise in vapes

British American Tobacco announced plans to cut 5,500 jobs and outsource 3,500 roles, affecting 9,000 employees globally, as part of an AI-driven transformation to save £600 million annually by 2028. The restructuring aims to address sluggish sales, declining traditional tobacco use, and challenges in new categories like vapes.