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[ARTICLE · art-43212] src=independent.co.uk ↗ pub= topic=artificial-intelligence verified=true sentiment=↓ negative

British American Tobacco to cut around 5,500 jobs amid slump in sales and rise in vapes

British American Tobacco announced plans to cut 5,500 jobs and outsource 3,500 roles, affecting 9,000 employees globally, as part of an AI-driven transformation to save £600 million annually by 2028. The restructuring aims to address sluggish sales, declining traditional tobacco use, and challenges in new categories like vapes.

read1 min views1 publishedJun 29, 2026
British American Tobacco to cut around 5,500 jobs amid slump in sales and rise in vapes
Image: Independent (auto-discovered)
  • This initiative aims to generate £600 million in annualised incremental
  • CEO Tadeu Marroco stated the changes are intended to make the company more agile, cost-disciplined, and technology-enabled, while ensuring support for affected colleagues.
source & further reading
independent.co.uk — original article British American Tobacco to cut thousands of jobs in AI cost-saving programme Nvidia's AI chip sales in China stall, as local chipmakers like Huawei take the lead Trump posts boastful Atlas-inspired Truth Social image of himself carrying the world on his shoulders
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