{"slug": "british-american-tobacco-to-cut-around-5500-jobs-amid-slump-in-sales-and-rise-in", "title": "British American Tobacco to cut around 5,500 jobs amid slump in sales and rise in vapes", "summary": "British American Tobacco announced plans to cut 5,500 jobs and outsource 3,500 roles, affecting 9,000 employees globally, as part of an AI-driven transformation to save £600 million annually by 2028. The restructuring aims to address sluggish sales, declining traditional tobacco use, and challenges in new categories like vapes.", "body_md": "# British American Tobacco to cut around 5,500 jobs amid slump in sales and rise in vapes\n\n[British American Tobacco](/topic/british-american-tobacco)([BAT](/topic/bat)) announced plans to reduce its global[workforce](/topic/workforce)by approximately 20% as part of an AI-driven transformation programme.- The restructuring involves cutting 5,500 jobs and outsourcing a further 3,500 roles, impacting a total of 9,000 employees, with the US market excluded from these changes.\n- This initiative aims to generate £600 million in annualised incremental\n[savings](/topic/savings)by 2028, with £500 million targeted by 2027, to bolster profits and improve agility. - The move addresses the Lucky Strike and Dunhill maker's sluggish sales and profit growth, the decline in traditional tobacco, and challenges in its new categories like vapes and nicotine pouches.\n- CEO Tadeu Marroco stated the changes are intended to make the company more agile, cost-disciplined, and technology-enabled, while ensuring support for affected colleagues.", "url": "https://wpnews.pro/news/british-american-tobacco-to-cut-around-5500-jobs-amid-slump-in-sales-and-rise-in", "canonical_source": "https://www.independent.co.uk/bulletin/news/british-american-tobacco-to-cut-around-5-500-jobs-amid-slump-in-sales-and-rise-in-vapes-b3004872.html", "published_at": "2026-06-29 09:29:46+00:00", "updated_at": "2026-06-29 09:34:14.709051+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-tools", "ai-agents"], "entities": ["British American Tobacco", "BAT", "Lucky Strike", "Dunhill", "Tadeu Marroco"], "alternates": {"html": "https://wpnews.pro/news/british-american-tobacco-to-cut-around-5500-jobs-amid-slump-in-sales-and-rise-in", "markdown": "https://wpnews.pro/news/british-american-tobacco-to-cut-around-5500-jobs-amid-slump-in-sales-and-rise-in.md", "text": "https://wpnews.pro/news/british-american-tobacco-to-cut-around-5500-jobs-amid-slump-in-sales-and-rise-in.txt", "jsonld": "https://wpnews.pro/news/british-american-tobacco-to-cut-around-5500-jobs-amid-slump-in-sales-and-rise-in.jsonld"}}