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Americans Only Want to Pay $800 for a New Laptop. Too Bad Many Cost $1,600

Apple raised prices across nearly all product lines last month, including MacBooks, iPads, and iPhones, citing surging costs of memory and storage driven by AI infrastructure demand, even as a new survey shows Americans only want to pay $800 for a new laptop while many models now cost $1,600.

read1 min views30 publishedJul 15, 2026

Last month, in a move that reverberated through the tech industry, Apple raised prices across nearly all of its product lines in response to the surging costs of memory and storage, which are being gobbled up for AI infrastructure.

“We’re doing our best to mitigate the …

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