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AI's Hidden Cost: Why Token Spend Demands Leadership Attention

Forbes Councils Member Prashanthi Nuthi argues that token spend is a hidden cost in AI that demands leadership attention, urging a shift from selecting the smartest model to the most appropriate one.

read1 min views1 publishedJul 24, 2026
AI's Hidden Cost: Why Token Spend Demands Leadership Attention
Image: Machinebrief (auto-discovered)

By Prashanthi Nuthi, Forbes Councils MemberSource:

Forbes InnovationThe leadership conversation should shift from selecting the smartest model to selecting the most appropriate model.

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source & further reading
machinebrief.com — original article Should you use AI for a task? Here’s a simple way to decide | Bruce Schneier Key Questions Boards Need To Ask As AI Agents Become Powerful Enterprise Actors Why Bringing In Outside Help Could Be A Smart AI Move
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