{"slug": "ai-s-hidden-cost-why-token-spend-demands-leadership-attention", "title": "AI's Hidden Cost: Why Token Spend Demands Leadership Attention", "summary": "Forbes Councils Member Prashanthi Nuthi argues that token spend is a hidden cost in AI that demands leadership attention, urging a shift from selecting the smartest model to the most appropriate one.", "body_md": "# AI's Hidden Cost: Why Token Spend Demands Leadership Attention\n\nBy Prashanthi Nuthi, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)The leadership conversation should shift from selecting the smartest model to selecting the most appropriate model.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/ai-s-hidden-cost-why-token-spend-demands-leadership-attention", "canonical_source": "https://www.machinebrief.com/news/ais-hidden-cost-why-token-spend-demands-leadership-attention-s0a0", "published_at": "2026-07-24 12:30:00+00:00", "updated_at": "2026-07-24 13:36:54.067192+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-tools", "ai-infrastructure"], "entities": ["Prashanthi Nuthi", "Forbes Councils"], "alternates": {"html": "https://wpnews.pro/news/ai-s-hidden-cost-why-token-spend-demands-leadership-attention", "markdown": "https://wpnews.pro/news/ai-s-hidden-cost-why-token-spend-demands-leadership-attention.md", "text": "https://wpnews.pro/news/ai-s-hidden-cost-why-token-spend-demands-leadership-attention.txt", "jsonld": "https://wpnews.pro/news/ai-s-hidden-cost-why-token-spend-demands-leadership-attention.jsonld"}}