As AI use has exploded across the world, something fundamental has shifted in the ad industry.
The technology is no longer just a gimmick, novelty, or publicity tool. Instead, agencies and brands are finding innovative uses that enable creative projects that weren't possible before.
From bringing soccer fans closer to the action of the World Cup to recreating a legendary moment in sports history to making pet adoption easier, here are six campaigns that genuinely couldn’t have been made without AI and the stories behind how they were made.
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source & further reading
adweek.com — original article
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