Vikas Kansal

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// recent coverage 3 mentions

00:26

2026-06-10

techcrunch.com

artificial-intelligence

Google just fired a warning shot in the AI subscription price wars

Google slashed the monthly price of its Google AI Plus subscription from $7.99 to $4.99 and doubled included storage to 400 gigabytes, marking a direct escalation of AI subscription price competition …

14:48

2026-05-05

arnon.dk

artificial-intelligence

Pricing is a product surface

The article argues that AI product pricing should be treated as a dynamic "product surface" rather than a static financial exercise, because customers interact with pricing frequently and it helps sel…

13:03

2026-05-05

lennysnewsletter.com

ai-products

Why SaaS freemium playbooks don’t work in AI, and what to do instead

Google AI product lead Vikas Kansal argues that traditional SaaS freemium models fail for AI products because the high compute cost of serving free users creates a paradox where a too-good free tier c…

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