Uber Advertising

In a Brandweek session of Adspeak with ADWEEK, Mastercard EVP of global brand strategy and innovation Cheryl Guerin, Newell Brands CMO Nick Hammitt, and Uber Advertising head of global measurement sci…

At the Cannes Lions International Festival of Creativity, CMOs from Bose, P&G, and other major brands are moving away from traditional agency-of-record models, instead sourcing creative work from a mi…