An engineer's analysis of 36 days of server logs reveals that Bing's crawler, bingbot, now hits his site 4.2 times more than Googlebot, and that ChatGPT's citations largely derive from Bing's index. C…
AI-referred traffic to US retail sites surged 693% year over year during the 2025 holidays, converting 31% better than non-AI traffic, according to Adobe data. A Semrush analysis found that only about…
An AI SEO agent is software that continuously runs the search-optimization loop—observing performance, proposing changes, applying approved ones, and measuring outcomes—rather than producing a one-tim…
AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews use retrieval-augmented generation pipelines to select sources, citing only a fraction of retrieved pages. ChatGPT relies heavily …
A new analysis reveals that declining traffic metrics for AI-generated content may be misleading, as Google's AI Overviews and zero-click searches reduce click-through rates without necessarily dimini…
Desktop click-through rates on Google increased across 22 industries in Q1 2026, while mobile CTR declined at the top position, according to Advanced Web Ranking data. The desktop gains, especially fo…
Google's AI Overviews and other generative AI tools are absorbing top-of-funnel B2B search traffic, causing a 67% drop in organic click-through rates for brands not cited in AI-generated summaries, wh…
Google launched "Search profiles," a new feature allowing creators and publishers to showcase their content directly on the search engine, as the company's AI summaries have caused a 61% drop in organ…