Search Off the Record

Google has introduced the Open Knowledge Format (OKF) and Agentic Resource Discovery (ARD) specification, adding new layers to the web's machine-readable infrastructure. These developments, alongside …

Google's John Mueller and Martin Splitt argued on a podcast that stripping web pages to markdown for AI SEO removes crucial elements like links and navigation that aid search engine discovery and rank…

Google's John Mueller argued that llms.txt files cannot help large language models differentiate between websites for discovery, as the files are self-reported and inherently untrustworthy. Mueller su…