A survey reveals 61% of CMOs find local marketing overly complex, with 99% of senior marketers seeking an AI orchestration layer to manage multi-location visibility, listings, and reviews. Uberall pro…
Google began rolling out its June 2026 spam update on June 24, expanding spam policies to include manipulation of generative AI responses such as buying or altering citations. The update, reported by …
Two new reports from IAB and Integral Ad Science show that keyword-based brand safety blocking excludes 54% of video content unnecessarily, but multimodal AI can now evaluate video, audio, and images …
WordPress developers near-unanimously pushed back on a proposal to merge a Knowledge Custom Post Type into WordPress Core, arguing the feature is out of touch with user needs. The proposal, introduced…
Google Search Advocate John Mueller clarified that in Search Console's generative AI report, an impression is counted when a link to a page appears in an AI Overview or AI Mode, and multiple appearanc…
A new analysis argues that brand visibility in the age of AI depends less on SEO and more on organizational data consistency, as large language models reflect internal inconsistencies back to users. W…
Microsoft's security team detected over 50 poisoning attempts from 31 companies across 14 industries in a 60-day window, targeting AI assistants including ChatGPT, Microsoft Copilot, Claude, Google Ge…
Search Engine Journal reported that SEO teams struggle to track AI citations across multiple engines like ChatGPT, Claude, and Perplexity, with data scattered across six to twelve non-integrating tool…
Search Engine Journal will host a webinar on July 1, 2025, featuring Writesonic CEO Sam Garg, who will share lessons from building AI agents to track citations across six AI engines including ChatGPT,…
SEO professionals often fail to impress executives by reporting metrics like rankings and traffic instead of revenue and customer acquisition cost. To secure budget and justify investment, SEO reporti…
Google's Preferred Sources, Search Profiles, and Subscription Linking features allow users to prioritize content from selected publishers, creating a user-directed filter bubble that hinders discovery…
The SEO industry must shift from rank-tracking-style AI prompt measurement to volatility and average response tracking, as traditional methods fail due to AI model updates and personalization. ChatGPT…
A Search Engine Journal article reports that feeding the same query to a search engine and a large language model produces numerically similar but fundamentally different metrics, as search indexes ma…
A new analysis reveals that search engine rankings and AI citations measure fundamentally different processes, with language models rewriting user prompts into shorter retrieval queries before matchin…
Lily Ray reported on Search Engine Journal that Google's AI Overviews decouple cited sources from recommended brands in generative search answers. Analyzing 100 B2B queries, she found self-promotional…
A new integrated search brief framework aims to align SEO, PPC, and content teams in the AI search era, addressing siloed efforts and complex search results. The approach starts with a shared business…
Search Engine Journal reports that publishing high volumes of mediocre pages, a strategy that often worked in the 2010s, can now degrade search performance due to AI-driven search systems that priorit…
Google Cloud launched the Open Knowledge Format (OKF) v0.1, an open specification for packaging organizational knowledge as Markdown files with YAML frontmatter, aiming to improve knowledge portabilit…
Google Senior Search Analyst John Mueller said on the Search Off the Record podcast that llms.txt files cannot be used by large language models to differentiate which websites to surface, calling them…
Search Engine Journal reports that businesses can increase their odds of being recommended by AI-driven local search tools such as Gemini, Claude, ChatGPT, and Perplexity by adopting a continuous revi…