Google Senior Search Analyst John Mueller said on the Search Off the Record podcast that llms.txt files cannot be used by large language models to differentiate which websites to surface, calling them…
Search Engine Journal reports that businesses can increase their odds of being recommended by AI-driven local search tools such as Gemini, Claude, ChatGPT, and Perplexity by adopting a continuous revi…
Ahrefs analyzed 137,000 domains and found that 28% published a llms.txt file, but 97% of those files received zero requests in May 2026. Of roughly 38,000 valid files, only about 1,100 received any tr…
Google's John Mueller said on a Search Relations podcast that llms.txt files cannot be used by LLM systems for discovery because they are self-reported and untrustworthy, pointing back to standard HTM…
Peec AI analyzed 37,804 AI responses from 1,754 prompts across five LLM engines and found that over 90% of phrasing variations carried similar meaning, with concise keyword prompts surfacing up to 20%…
The UK Competition and Markets Authority (CMA) imposed a conduct requirement obligating Google to let publishers opt out of generative AI search features and prevent content from being used for model …
Nearly 82% of users have not regularly used generative AI for search, and 57% still prefer traditional search for important topics, according to Search Engine Journal. DuckDuckGo reported that visits …
Google is testing two new Search Console features that allow site owners to control whether their pages appear in AI Overviews and AI Mode, along with dedicated performance reports showing impressions…
Google's AI Overviews appeared in 87% of 500,000 commercial-intent prompts sampled by Peec, an AI search visibility platform, according to Search Engine Journal. Peec found the feature on 64.6% of two…
OpenAI began testing advertisements in ChatGPT on February 9, 2026, for eligible Free and Go users, with sponsored cards appearing below responses. Marketers and competitive-intelligence teams are man…
A Drexel University study of 205 real-world ChatGPT use cases found that 47% of interactions involved writing tasks, with identifying accounting for 10%, according to reports from Search Engine Journa…
Search Engine Journal reports that AI answer surfaces from ChatGPT, Gemini, and Google AI Overviews increasingly cite Reddit threads instead of brand websites when users ask about local businesses. Th…