Sargeway

IAB Tech Lab has published an agentic advertising specification that leans directly into OpenRTB, enabling bots to negotiate ad deals with bots in real time, according to Sargeway owner Sarge Sargent.…

Streaming platforms and adtech firms are operationalizing AI for contextual advertising, with Revry's Alia J. Daniels emphasizing a privacy-first, human-touch approach to preserve cultural nuance, and…

Streaming Media Connect will host the panel 'Match Game: AI, Ad Tech, and Contextual Advertising' on Aug. 11, moderated by Ophélie Boucaud, Principal Analyst at Dataxis, featuring panelists Bradley Le…