SFMC

The article summarizes seven types of Data Extensions (DEs) in Salesforce Marketing Cloud (SFMC), including Sendable DEs for email campaigns, Lookup DEs for reference data, Filtered DEs for point-and-…

The article explains that a common mistake in Salesforce Marketing Cloud (SFMC) is creating Data Extensions (DEs) reactively, leading to an unjoinable data sprawl. It recommends a proactive approach: …