Reality Defenders

A Guardian investigation reveals brands are secretly deploying AI-generated influencers to create fake user-generated content, including wedding testimonials and product reviews, without disclosure. C…

An investigation by The Guardian found that brands are using AI-generated influencers and synthetic customer content on social media without clear disclosure, with some creators signing non-disclosure…

Brands are increasingly using AI-generated influencers on social media to promote products without disclosing the artificial nature of the content, an investigation by The Guardian has found. The prac…