Ryan Detert, founder and CEO of Influential, said influencer marketing has evolved from small PR budgets into a major media channel by focusing on measurable outcomes like offline sales and foot traff…
Stagwell launched Stagwell Curate, its own inventory marketplace, earlier this month, as agencies seek more control over digital ad supply chains. Matt Adams, global CEO of Stagwell Media Platform, sa…
Publicis Groupe raised its full-year organic growth outlook to 4.5%-5% after posting 4.8% year-on-year net revenue growth in Q2 2026, driven by client adoption of AI-powered marketing services, which …
Businesses are struggling to combat a surge of low-quality, AI-generated content—known as "AI slop"—that has flooded the internet with fake reviews, rip-off books, and fabricated media, eroding consum…