Optimizely

LiveRamp is running a five-month B2B campaign on Netflix to promote its trustworthiness amid scrutiny of its Publicis deal. Reddit is using AI tools to combat stealth marketing content planted by bran…

An AI-powered behavioral classifier detected a customer's hesitation about battery life during a laptop purchase and restructured the product page in real time, converting a £1,099 sale in 44 seconds.…

In 2026, the most effective AI tools for conversion rate optimization are moving beyond traditional A/B testing to build continuous conversion systems that run experiments, personalize experiences, an…