Robinson Club, a resort brand of TUI Group, cut landing-page and competitor-analysis work from one or two days to seconds using an AI experimentation workflow built on Optimizely's Opal AI layer, acco…
Spotify's experimentation team argues that Bayesian A/B testing is not a single method but a family of configurations with different guarantees, and that default flat-prior Bayesian approaches can rep…
Optimizely unveiled Virtual Teammates at its Opticon event in New York on August 31, 2026, embedding five role-specific AI agents directly into its Digital Experience Platform (DXP) to replace fragmen…
Optimizely, an AI marketing platform, launched Virtual Teammates, AI personas with job titles and roles that work alongside human colleagues within its Opal agentic platform. President Shafqat Islam s…
Daniel Blum, a product manager at B2B payments company Melio, has built a Claude- and Cowork-based productivity system that automates his Notion board, processes Slack and email, and runs self-improve…
LiveRamp is running a five-month B2B campaign on Netflix to promote its trustworthiness amid scrutiny of its Publicis deal. Reddit is using AI tools to combat stealth marketing content planted by bran…
An AI-powered behavioral classifier detected a customer's hesitation about battery life during a laptop purchase and restructured the product page in real time, converting a £1,099 sale in 44 seconds.…
In 2026, the most effective AI tools for conversion rate optimization are moving beyond traditional A/B testing to build continuous conversion systems that run experiments, personalize experiences, an…