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Ndidi Oteh

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14:00
2026-07-24
fastcompany.com
artificial-intelligence

Why Rocket is replacing the traditional marketing funnel

Rocket CMO Jonathan Mildenhall is replacing the traditional marketing funnel with a strategy that serves both human audiences and AI machines, arguing that the old model fails to address the need for …

// co-occurs with top 7 entities
Rocket 1 Jonathan Mildenhall 1 Coca-Cola 1 Airbnb 1 Cannes Lions Festival of Creativity 1 Accenture Song 1 Fast Company 1
// topics top 2 topics
artificial intelligence 1 large language models 1