Google is rolling out cart transfer and expanded checkout testing in the Merchant Center hub for its Universal Commerce Protocol (UCP), letting shoppers move items from Google to a merchant's own site…
Google's Gemini shopping recommendations combine structured product feeds from Merchant Center and Manufacturer Center, schema.org markup, engagement data, Knowledge Graph links, and commerce-tuned AI…
Google announced a new benchmarking feature in Google Analytics that compares campaign performance with anonymized averages from similar businesses, accessible through its Ask Advisor tool. The featur…
Google's product visibility tools—Google Business Profile Product Editor, Local Inventory, and Merchant Center—serve different inventory management needs. The Product Editor suits products without bar…
Google is testing AI Max features in Standard Shopping campaigns, according to screenshots shared by Paid Search expert Arpan Banerjee. The AI-powered capabilities include query matching for conversat…
Google's Merchant Center opened a pilot last week for AI performance insights, a report showing retailers shopping-related questions people ask AI Mode and AI Overviews, but the data groups queries by…
Google's VP of Search and Commerce, Brendon Kraham, stated that third-party SEO tools lack access to Google's internal metrics, advising marketers to rely on Google's own reporting for AI Search optim…
Google launched Ask Advisor, an AI agent powered by Gemini, for its advertising platforms including Ad Manager, Google Ads, Analytics, and Merchant Center. The conversational tool allows publishers an…