Martin Sorrell

Alphabet reported $120 billion in Q2 revenues, a 24% annual increase, with advertising revenues of $81.63 billion accounting for 68% of total revenue and growing 14.5% year-on-year, while Google Cloud…

Martin Sorrell, founder of S4 Capital and former CEO of WPP, declared that AI is fundamentally reshaping the advertising industry, making traditional agency models obsolete. He predicts creative teams…

More than 250 creators, including Alex Cooper and David Dobrik, are attending the Cannes Lions advertising festival, reflecting a shift in marketing power from traditional ad executives to influencers…