Mark Traphagen

Search Engine Journal contributor Mark Traphagen argues that organizations must adopt a new planning metric called 'Click Worthiness' to justify SEO investment as AI reduces website traffic. Click Wor…

Mark Traphagen, Mihir Naik, and Suraj Lalchandani of seoClarity presented a split-testing methodology for AI search visibility in a SEJ webinar, arguing that page-level performance and split testing p…

SEO teams can no longer rely on traditional A/B testing to measure AI search performance, as large language models like ChatGPT, Claude, and Gemini each have unique citation patterns. seoClarity execu…