SAS, a data analytics provider, partnered with Liverpool FC as the club's official AI marketing automation partner and brought their collaboration to a Brooklyn rooftop event where fans mimicked forme…
Google has expanded its football partnership program, naming Gemini the Official Consumer AI Assistant and Google Pixel the Official Smartphone Partner for Arsenal FC, FC Barcelona, FC Bayern München,…
Google announced multi-year partnerships with Arsenal, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain, making it the Official Consumer AI and Official Smartphone Partner for th…
Google announced new long-term partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain, making Gemini and Pixel the Official Consumer AI and Official Smart…
The 2026 FIFA World Cup will be the first major sports event shaped by AI, transforming fan engagement as agentic AI becomes the interface between fans and football. Clubs like Liverpool and FIFA are …