A new survey from the University of Pennsylvania's Annenberg Public Policy Center found that opposition to local data centers jumped 12 points in four months, from 49% in March to 61% in July, while a…
Liquid Death and Garage Beer, with NFL star Jason Kelce, released a satirical music video protesting the water use of AI data centers, as announced by Garage Beer co-founder and CEO Andy Sauer on Mark…
Liquid Death and Garage Beer, in a campaign featuring former Philadelphia Eagles star Jason Kelce, jokingly suggest using human urine to cool AI data centers, but experts say recycled wastewater—which…
More than half of Americans under 30 are more concerned than excited about AI, a figure that has grown 24 percent in the last five years, according to a Pew Research Center survey, while over 70 perce…
President Donald Trump said data centers 'could use a little public relations help' amid growing backlash, while reaffirming his support for the AI industry and the facilities it requires. Trump's rem…
At least 4,000 data centers operate nationwide, with 3,000 more under construction or planned, and 70% of Americans oppose their construction, according to a recent poll. The backlash, fueled by conce…
Former NFL player Jason Kelce, co-owner of Garage Beer, stars in a viral Liquid Death ad campaign jokingly urging people to mail urine to AI data centers, but USPS rules prohibit sending bodily fluids…
Liquid Death and Garage Beer released a commercial featuring former NFL player Jason Kelce jokingly urging people to urinate on AI data centers to cool them, tapping into backlash over data center wat…
Former NFL star Jason Kelce, in a campaign with Liquid Death and Garage Beer, is urging fans to 'pee on computers' to protest AI data centres' water consumption, selling a $18 'Data Center Coolant Col…
Liquid Death and Garage Beer launched a 'We Want Your Pee' campaign on August 18, asking people to mail urine to AI data centers to highlight water use for cooling, with a limited-edition 'Data Center…
Former NFL player Jason Kelce stars in a new ad for his beer brand Garage Beer and canned water brand Liquid Death that mocks AI data centers' water use, urging viewers to 'send your pee to the AI dat…
Retired Philadelphia Eagles star Jason Kelce stars in a humorous new ad for Liquid Death and Garage Beer, proposing that public donations of urine could cool AI data centers, which reportedly consume …
Liquid Death and Garage Beer launched the 'We Want Your Pee' campaign, featuring former NFL player Jason Kelce, urging Americans to mail their urine to data centers to help cool AI servers without usi…
Business leaders at Fortune's Brainstorm Tech conference debated AI's role in marketing, with Liquid Death's Dan Murphy warning that AI can produce forgettable content while praising human creativity …