Spotify removed 75 million bulk uploads, duplicate songs, and other 'spammy' tracks, and LinkedIn tightened its detection systems, as platforms push back against AI-generated content slop, according t…
Reddit's share of ChatGPT Search citations fell 86.4% from an average of 3.83% (July 18–August 7) to 0.52% (August 14–17), according to GEO analytics firm Promptwatch. The drop coincided with a change…
User-generated content platforms account for a substantially larger share of cited domains than publishers in ChatGPT responses to B2B SaaS prompts, according to an analysis of roughly 35,000 citation…
Kevin Indig's AI Halftime Report for H1 2026 finds that AI's impact is outpacing measurement, with software stocks falling nearly 30% on sentiment rather than fundamentals and AI cited in over 87,000 …
A new report from AirOps and Kevin Indig finds that only 30% of brands remain visible from one AI answer to the next, and just 20% persist across five consecutive runs. Pages not updated quarterly are…
A new analysis of six months of ChatGPT answers data from Semrush, published by Kevin Indig on July 20, 2026, found that 89.3% of estimated AI search demand sits in categories with no clear owner, mea…
Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis of 1,094 U.S. categories from January through June 2026. Traditional SEO …
A Semrush analysis with Kevin Indig found that ChatGPT's high-reasoning mode cites different domains than its minimal reasoning mode, with only 25.6% source overlap across 100 prompts and 20 buyer jou…
Kevin Indig argues that selling AI as a replacement for humans, a strategy he calls 'substitution positioning,' wins short-term attention but erodes long-term trust with buyers and employees. Data fro…
The SEO industry must shift from rank-tracking-style AI prompt measurement to volatility and average response tracking, as traditional methods fail due to AI model updates and personalization. ChatGPT…