A new report from AirOps and Kevin Indig finds that only 30% of brands remain visible from one AI answer to the next, and just 20% persist across five consecutive runs. Pages not updated quarterly are…
A new analysis of six months of ChatGPT answers data from Semrush, published by Kevin Indig on July 20, 2026, found that 89.3% of estimated AI search demand sits in categories with no clear owner, mea…
Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis of 1,094 U.S. categories from January through June 2026. Traditional SEO …
A Semrush analysis with Kevin Indig found that ChatGPT's high-reasoning mode cites different domains than its minimal reasoning mode, with only 25.6% source overlap across 100 prompts and 20 buyer jou…
Kevin Indig argues that selling AI as a replacement for humans, a strategy he calls 'substitution positioning,' wins short-term attention but erodes long-term trust with buyers and employees. Data fro…
The SEO industry must shift from rank-tracking-style AI prompt measurement to volatility and average response tracking, as traditional methods fail due to AI model updates and personalization. ChatGPT…