Jono Alderson

Search Engine Journal reports that training for AI search and Google search requires the same fundamental SEO practices, and the debate over new acronyms like GEO and AEO distracts from the real work.…

Google released Open Knowledge Format v0.2 on July 25, adding a trust layer with fields for content provenance, producer, verifier, and staleness, but no AI agent currently reads OKF bundles. Technica…

AI search visibility tools that count how often a model mentions a brand in response to prompts are measuring the wrong number, according to technical SEO consultant Jono Alderson and data from the No…