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Generative Ads Recommendation Model (GEM)

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18:00

2026-08-03

engineering.fb.com

machine-learning

GEM Training: How Meta Doubled the Efficiency of Its LLM-Scale Ads Foundation Model

Meta's Generative Ads Recommendation Model (GEM), the foundation model behind ads recommendations on Instagram and Facebook, now trains at LLM scale on several thousand of the latest-generation GPUs, …

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Meta 1 Instagram 1 Facebook 1 Engineering at Meta 1

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machine learning 1 large language models 1 ai infrastructure 1 ai research 1