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European retail association

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10:38

2026-06-19

letsdatascience.com

ai-policy

Retail Group Seeks Exemption for AI-Generated Ads

A European retail association has asked EU tech chief Virkkunen to exempt AI-generated advertisements from disclosure requirements in the EU AI Act, arguing that ads not intended to mislead users shou…

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Virkkunen 1 EU AI Act 1 Christel Delberghe 1 Zalando 1 H&M 1 Zara 1 European Commission 1