Ekta Chopra

Ekta Chopra, chief technology and AI officer at E.l.f. Beauty, is leading efforts to deploy agentic AI across the company's enterprise, letting employees decide where agents can be most helpful rather…

E.l.f. Beauty's AI tool E.l.f.luencer, trained on the company's stylebook and years of human-written social comments, has raised its social media comment response rate from 30%-40% to above 80%, with …

Mandy Fields, CFO of e.l.f. Beauty, has taken on oversight of the company's AI strategy after seven years of steering the cosmetics firm through 29 consecutive quarters of net sales growth. Fields now…