Doug Brooks

Apple senior silicon product manager Doug Brooks touted Macs as 'amazing' AI devices in an interview published after Apple raised Mac and iPad prices by hundreds of dollars, making the claims appear o…

Apple senior product manager Doug Brooks said the Mac mini and Mac Studio have seen "incredible demand" for running AI agents, citing the need for isolated, always-on systems. Brooks emphasized Apple'…

Apple's decade-long investment in custom silicon, including neural processing and unified memory, has positioned its devices as the preferred platform for AI developers, with Macs dominating frontier …