11:00
2026-07-21
searchenginejournal.com
artificial-intelligence
2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items
CMOs allocating 15.3% of marketing budgets to AI initiatives in 2026 are over-investing prematurely, as only 30% of organizations are ready to scale, according to Gartner's CMO Spend Survey. Analyst E…