10:30
2026-08-26
businessinsider.com
artificial-intelligence
I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.
Colin Piper, CMO of BuildOps and former Autodesk marketing leader, said he fell into the 'empire-building' trap at Autodesk, where his marketing department grew to over 130 people globally, leading to…