04:00
2026-07-10
arxiv.org
natural-language-processing
COBART: Controlled, Optimized, Bidirectional and Auto-Regressive Transformer for Ad Headline Generation
Researchers propose COBART, a method combining prefix control tokens with BART fine-tuning for ad headline generation, achieving a 25.82% improvement in Rouge-L and a 5.82% increase in estimated CTR o…