TikTok launched Attribution Source Optimization, a capability that lets app advertisers choose which attribution source informs both campaign reporting and optimization, and it is currently available …
The Trade Desk's senior vice president of engineering, Aravind Chandrasekharan, is departing after more than 12 years, with his last day on Aug. 28. He will join Branch, a mobile attribution platform,…
Upside, co-founded by Branch's former CMO and Alex Bauer, has built an attribution engine that uses a panel of independent LLM analysts to allocate credit for B2B deals, giving 0% credit to demo reque…
Manus launched Branch on July 9th, a feature that lets users split a single AI chat into parallel sessions while retaining context. The tool aims to streamline agent workflows by allowing one research…
The article highlights Memorial Day deals on hand-tested gadgets, including the Birdfy Lite Smart Bird Feeder for $130 ($100 off), the Wandrd Prvke camera bag for $275 ($69 off), and the Branch Ergono…