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Apple

Apple Inc. is a technology company that develops Apple Silicon chips (M-series, A-series) optimised for on-device machine learning, and integrates AI into iOS, macOS, and its Apple Intelligence features.

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// recent coverage 2072 mentions

16:15
2026-07-12
asymco.com
artificial-intelligence

No one admits they like or want to buy more AAPL

Apple stock hit an all-time high of $316.22 as investors use it as a defensive hedge against massive AI investments elsewhere in Big Tech. The company's relative inaction on AI and lower capital expen…

15:22
2026-07-12
macrumors.com
artificial-intelligence

iOS 27 Public Beta Reportedly Available This Week

Apple will release the first public betas of iOS 27, macOS Golden Gate, and other software this week, according to Bloomberg's Mark Gurman. The update includes a new Siri AI feature for iPhone 15 Pro …

15:12
2026-07-12
macrumors.com
artificial-intelligence

Here's Why Apple is Reportedly Skipping M6 Pro and M6 Max Chips

Apple is reportedly skipping the M6 Pro, M6 Max, and M6 Ultra chips to accelerate the M7 family, which will feature major neural-processing upgrades for AI performance, according to Bloomberg's Mark G…

14:52
2026-07-12
cbc.ca
artificial-intelligence

Apple files lawsuit, accuses OpenAI of stealing trade secrets

Apple filed a lawsuit accusing OpenAI of stealing trade secrets related to artificial intelligence technology. The legal action alleges that OpenAI misappropriated confidential information from Apple'…

12:37
2026-07-12
machinebrief.com
artificial-intelligence

How Protesters Lit the Fuse on Today's Data Center Battles

In 2015, residents of Athenry, Ireland, protested Apple's plan to build a $1 billion data center, raising environmental and community concerns that foreshadowed today's global conflicts over AI-driven…

12:00
2026-07-12
theverge.com
ai-infrastructure

The fight against AI data centers is just beginning

A 2015 Apple data center project in Athenry, Ireland, was abandoned in 2018 after years of legal battles with local residents over noise, light pollution, and environmental concerns, foreshadowing a w…

08:52
2026-07-12
machinebrief.com
artificial-intelligence

TalkFitly: A New Player in the Fitness App Arena

TalkFitly, a new fitness app leveraging conversational AI for personalized coaching, launched on Apple's App Store but has yet to gain traction. The app faces stiff competition from established player…

00:00
2026-07-12
martinalderson.com
artificial-intelligence

Winners and losers in the coming AI margin collapse (part 2)

The AI market is bifurcating into expensive frontier models and cheap 'good enough' models, with Grok 4.5's aggressive pricing signaling a margin collapse. Hardware suppliers like semiconductor compan…

22:16
2026-07-11
threads.com
artificial-intelligence

Benedict Evans on the New ‘Super App’ ChatGPT

Benedict Evans criticized the new ChatGPT app as a confusing, disorganized mess that reflects OpenAI's internal politics and org chart, contrasting it with the focused old app that remains on mobile. …

22:07
2026-07-11
machinebrief.com
artificial-intelligence

Apple vs. OpenAI: When Tech Titans Clash Over Talent and Secrets

Apple has filed a lawsuit against OpenAI, accusing the AI company of stealing trade secrets and poaching engineers. The legal battle highlights the intense competition for talent and intellectual prop…

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