12:30
2026-07-21
fortune.com
artificial-intelligence
Kalshi’s ‘chronically online’ war room figured out World Cup virality — and realized AI might be bringing back the monoculture
Kalshi's chief marketing officer Allan Maman said the company pivoted to an all-in World Cup strategy after seeing organic signups and volume surge within 72 to 96 hours of the opening matches, execut…