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Agentic Advertising Management Protocols (AAMP)

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19:10

2026-07-30

databricks.com

ai-agents

Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.

Databricks has released an accelerator for agentic media buying and selling on its platform, enabling autonomous buyer and seller agents to discover each other, agree on price, and close deals using I…

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Databricks 1 IAB Tech Lab 1 OpenDirect 1 OpenRTB 1 AdCOM 1 Joe Hu 1 Mandy Baker 1

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ai agents 1 ai tools 1 ai infrastructure 1 generative ai 1 large language models 1