Agencies face pressure as AI tools like ChatGPT commoditize content production, but the real threat is that AI has replaced what agencies traditionally charge for, not the agencies themselves. Omnicom…
Meta is drawing advertiser ire for pushing AI ad tools that produce blunders such as a bike with two handlebars or a man in a women's networking campaign, with a spokesperson pointing to terms of serv…
OpenAI debuted ChatGPT as an advertising platform at the Cannes Lions festival, projecting $2.5 billion in ad revenue by 2026 and $100 billion by 2030. Early CPM pricing dropped from $60 to $25 in ten…
CMOs are increasingly taking control of AI strategy and budgets, with BCG's Mark Abraham noting they are in the "driver's seat" for AI decision-making. A survey by Ad Age found about one-third of CMOs…