YouTube to automatically label AI-generated videos

YouTube announced it will automatically label AI-generated videos starting in May 2026, moving disclosure labels to a more prominent position on the video player. The platform will use new internal signals to detect significant photorealistic AI use and apply labels when creators fail to disclose it, though creators can contest incorrect labels in YouTube Studio. The policy aims to balance transparency with creator control, as labels will not affect video recommendations or monetization eligibility.

Improving AI labels for viewers and creators May 27, 2026 read-time minute read May 27, 2026 read-time minute read We've heard consistently from our community that they value transparency when it comes to generative AI content. That’s why since 2024, we've been labeling content https://blog.youtube/news-and-events/disclosing-ai-generated-content/ when creators disclose they've used AI tools. We've learned in that time about what people find useful when it comes to AI disclosures, and today we're making two updates that we think will make this process much simpler and more intuitive for creators and viewers on YouTube. We’re moving the disclosure label for photorealistic and meaningfully AI altered or generated content to a more prominent position. By moving these labels on to the main stage, viewers get the context they need at a glance. This is now the single label format for all photorealistic and meaningfully AI altered or generated content on YouTube. For content that is unrealistic, animated, or slightly altered, viewers can find this disclosure in the expanded description. While we still require creators to manually disclose when they use realistic AI, we want to make the process more seamless and reliable. Starting in May 2026, we’re rolling out new internal signals to help identify AI-generated content. If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label. As this technology continues to improve, creators remain in control. If a creator thinks their content was incorrectly identified as AI-generated, they can update the disclosure status in YouTube Studio. However, disclosures will remain permanent in a handful of cases, including: These changes are designed to balance transparency with creator control. It’s important to note that a disclosure label alone does not change how a video is recommended or whether it’s eligible to earn money. In a world where AI is changing what’s possible, our goal is simple: make it as easy as possible for creators and viewers to have the right information.