# You’re Thinking About Online Trends All Wrong > Source: > Published: 2026-08-12 09:30:00+00:00 # You’re Thinking About Online Trends All Wrong By Jason ParhamSource: [Wired AI](https://www.wired.com)From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral. Get AI news in your inbox Daily digest of what matters in AI.