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[ARTICLE · art-93396] src=machinebrief.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

You’re Thinking About Online Trends All Wrong

Cyber-ethnographer Ruby J. Thelot told WIRED that people are misinterpreting online trends, including pessimism around dating and AI's cultural impact, by overvaluing virality. Thelot argues that viral moments do not accurately represent broader societal shifts or the true nature of technology's influence.

read1 min views1 publishedAug 12, 2026
You’re Thinking About Online Trends All Wrong
Image: Machinebrief (auto-discovered)

By Jason ParhamSource:

Wired AIFrom pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.

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