{"slug": "your-seo-strategy-is-optimized-for-a-search-engine-that-no-longer-exists", "title": "Your SEO strategy is optimized for a search engine that no longer exists.", "summary": "Google's AI-generated answers now dominate search results, leaving brands with little visibility into how the technology describes them to customers. On TechCrunch's Equity podcast, Scrunch VP of partnerships Matt Thompson explained that AI referrals convert at 400% higher rates than traditional organic search, while most enterprise websites remain unprepared for the shift.", "body_md": "Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.\n\nOn this episode of TechCrunch’s[ Equity](https://techcrunch.com/podcasts/equity/) podcast, Rebecca Bellan caught up with [Matt Thompson](https://www.linkedin.com/in/matt-thompson-scrunch/), VP of partnerships at [Scrunch](https://scrunch.com/), a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and what marketers and founders should actually do about it.\n\nListen to the full episode to hear:\n\n- Why AI referrals are converting at 400% higher than traditional organic search, and what that means for how to think about traffic.\n\n- How ChatGPT still has the lion’s share of AI search traffic, and why optimizing only for Google means missing most of the market.\n\n- Why Google’s own SEO best practices might be leading marketers in the wrong direction.\n\n- What it actually means to make your website “agent ready” and why most enterprise sites aren’t.\n\nSubscribe to Equity on [YouTube](https://www.youtube.com/@TechCrunch),[ Apple Podcasts](https://itunes.apple.com/us/podcast/id1215439780),[ Overcast](https://overcast.fm/itunes1215439780/equity),[ Spotify](https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=rZDFHv2sQUul_g94iCRgpQ) and all the casts. You also can follow Equity on[ X](https://twitter.com/EquityPod) and[ Threads](https://www.threads.net/@equitypod), at @EquityPod.", "url": "https://wpnews.pro/news/your-seo-strategy-is-optimized-for-a-search-engine-that-no-longer-exists", "canonical_source": "https://techcrunch.com/podcast/your-seo-strategy-is-optimized-for-a-search-engine-that-no-longer-exists/", "published_at": "2026-05-27 18:39:17+00:00", "updated_at": "2026-05-27 18:55:24.231879+00:00", "lang": "en", "topics": ["generative-ai", "ai-startups", "ai-products", "ai-agents"], "entities": ["Google", "TechCrunch", "Equity", "Rebecca Bellan", "Matt Thompson", "Scrunch", "ChatGPT", "Apple Podcasts"], "alternates": {"html": "https://wpnews.pro/news/your-seo-strategy-is-optimized-for-a-search-engine-that-no-longer-exists", "markdown": "https://wpnews.pro/news/your-seo-strategy-is-optimized-for-a-search-engine-that-no-longer-exists.md", "text": "https://wpnews.pro/news/your-seo-strategy-is-optimized-for-a-search-engine-that-no-longer-exists.txt", "jsonld": "https://wpnews.pro/news/your-seo-strategy-is-optimized-for-a-search-engine-that-no-longer-exists.jsonld"}}