Your Friends Have All Signed Up. Now What? A Findability Checklist for Builders Reza and the Serpair team published a findability checklist for newly launched startups, covering WebSite and Organization structured data, robots.txt rules for AI crawlers such as OAI-SearchBot and PerplexityBot, and firewall or CDN checks that can block those bots. The team cites Ahrefs research on 1,885 pages finding no meaningful citation lift from adding JSON-LD, and notes Google's statement that its AI features require no special schema.org markup. Once your friends have all signed up, the next users have to find you on their own, and that mostly happens through Google and AI assistants. This checklist covers the technical side of being findable, in the order I'd do it. I'm Reza from the Serpair team, and this is the list we'd have wanted after our own launch. Some context first. Serpair started because the team launched a startup and Google didn't rank it. Most founders hit some version of that wall, and YC's Ankit Gupta describes the fix well in How To Get Your First Users https://www.ycombinator.com/library/ND-how-to-get-your-first-users : "Finding your first users is more of a search problem than a persuasion problem." So treat findability like any other bug and work through it. If someone hears about your product and searches its name, you should come up first. Plenty of new products don't, especially when the name is a common word or another company already uses it. Check it: Fix it: WebSite structured data on the home page. Google says this markup is "most important" if you want to state a preference, and you can add an alternateName as a fallback