# Your Biggest AI Opportunity Isn't Automation

> Source: <https://www.machinebrief.com/news/your-biggest-ai-opportunity-isnt-automation-w4oe>
> Published: 2026-08-10 10:15:00+00:00

# Your Biggest AI Opportunity Isn't Automation

By Mateusz Mucha, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)A good starting point is to go back through projects your team rejected in the past few years because the cost or time couldn't be justified.

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