{"slug": "xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-to-up", "title": "Xbox memo hints at Project Helix launch date as storage and memory prices expected to jump up to 5x higher", "summary": "Xbox CEO Asha Sharma announced in a memo that storage component costs have more than doubled since February and are expected to rise to five times their original price by the 2027 holiday season, which may signal the launch window for Project Helix. The price surge, driven by AI data center demand for memory and storage, has reduced Xbox's ability to meet console demand and forced the company to seek new hardware business models and partnerships.", "body_md": "👋\nNewsletters\nSubscribe to our newsletters\nSign up for our free, weekly newsletter!\nSubscribe\nBy signing up, you acknowledge our\nprivacy policy\nand may receive occasional deal communications; you can unsubscribe anytime.\nLeave this field empty if you're human:\nPC Guide\nSearch\nComputing\nGaming PC\nTablet PC\nLaptop\nDesktop Computer\nComponents\nGPU\nCPU\nMotherboard\nRAM\nPC Case\nCooling\nPower Supplies (PSU)\nHDD\nSSD\nNetworking & Peripherals\nRouter\nModem\nNAS\nWiFi\nComputer Chair\nMonitor\nKeyboard\nMouse\nComputer Microphone\nHeadset\nComputer Desk\nWebcam\nElectronics\nConsole\nFitness & Tech\nRaspberry Pi\n3D Printer\nTV\nProjector\nVR\nSmart Home\nPrinter\nSoftware\nMicrosoft Office\nWindows 10\nWindows 11\nAndroid\niOS\nApps\nSoftware Downloads\nInternet Safety\nFlight Simulator\nAI\nGuides\nHow To\nCompare\nFAQs\nFeatured\nReview\nNews\nDeals\nSpring Sale\nTools\n\n```\nHome > News \n\nXbox memo hints at Project Helix launch date as storage and memory prices expected to jump up to 5x higher\n\n                            Xbox's CEO says storage prices have doubled since she joined in February                    \n\nJack Goodall\n\n \n\nLast Updated on June 11, 2026  \n\n        PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More\n\nTable of Contents \n\nXbox CEO addresses RAM and SSD price hikes ahead of holiday 2027\n\nAlong with consumers, hardware manufacturers continue to feel the effects of AI data center-fueled demand. Memory and storage shortages mean massively ramped-up prices. Xbox CEO Asha Sharma highlights in a new open letter that its console storage component costs in February were “over 2x as high” as they were last fall, and these costs have since doubled.\nNow, Xbox expects these costs to jump to 5x. Anyone who has shopped for PC hardware lately will see just how much more expensive RAM and SSDs have become in the past 9 months or so. DDR5 RAM is the biggest offender – prices really aren’t getting any better, with AMD chiming in recently to suggest they may be back to normal in around two years from now.\n\nSign up for our free, weekly newsletter!\n\nSubscribe\n\nBy signing up, you acknowledge our privacy policy and may receive occasional deal communications; you can unsubscribe anytime.Leave this field empty if you’re human: \n\nXbox CEO addresses RAM and SSD price hikes ahead of holiday 2027\n\nWe are in a hardware component crisis. When I joined as CEO in February, the price we paid for console storage components was over 2x as high as we paid last fall. These costs have since doubled again. And as we plan for the 2027 holiday season, we expect another significant increase, taking us over 5x the prices we paid only two years earlier.\nMemory costs have followed a broadly similar trajectory.\nWhile the entire industry is facing a components crisis, we believe we have been impacted more greatly than many of our peers due to the choices we made over the last half decade. We are currently unable to make as many consoles as players want to buy, and we need a new business model and partnerships for hardware as we remain committed to Helix.\nAsha Sharma (CEO) & Matt Booty (CCO) via Xbox Wire\nAside from pricing, one key takeaway from the memo is Xbox’s “plan for 2027 holiday season”. This doesn’t immediately confirm anything, but may suggest the planned launch window for Project Helix. Previous projections we’ve seen pointed towards a 2027 or 2028 release, though any dates should be taken with a grain of salt until a more official announcement.\nA few tidbits have surfaced regarding the next-gen Xbox machine, including the ability to play PC games, suggesting it’s some kind of PC-console hybrid. Xbox has long delivered content for both Xbox console and PC gamers to enjoy, and its new focus on exclusivity (in the case of Gears of War E-Day and Clockwork Revolution) means a stern step away from PlayStation launches.\nXbox Series X25 console top view, credit: Microsoft\nThe next big hardware launch on the Xbox calendar is the Xbox Series X25, named as such because it’s an Xbox Series X designed to celebrate the 25th anniversary of the original Xbox, featuring its iconic transparent green design. That will give something for enthusiasts to look forward to while we’re waiting for Project Helix, which we currently know very little about.\n\n    57Would you buy a bare bones Steam Machine?Would you buy a variant of the Steam Machine with no RAM and/or no SSD and install them separately to help save on costs?     No, I want the Steam Machine to be complete     Yes, I would buy a RAM-less version     Yes, I would buy an SSD-less version     I'd buy a bare bones version with neither component         \n\nAbout the Author\n\nJack Goodall\n\n \n\nAt PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.\n\nLoad More\n\nYou can trust PC Guide\n\nOur team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.\n\n Follow us\n\nTable of Contents \nXbox CEO addresses RAM and SSD price hikes ahead of holiday 2027 \n\nRelated Articles\n\n \n\nSihoo Doro C300 Pro V2 Review: C300 to C300 Pro V2, what $100 extra gets you\n\nLast Updated May 11, 2026· by Charlie Noon\n\n \n\nGears of War E-Day for PS5 was “never talked about” says director, as The Coalition confirms no generative AI\n\nLast Updated Jun 11, 2026· by Jack Goodall\n\n \n\nMicrosoft continues global rollout of Copilot’s smiley AI companion Mico, now available in 40 countries\n\nLast Updated Jun 11, 2026· by Jack Goodall\n\n \n\nToday’s NYT Strands answers, clues, and hints on June 11 (#830)\n\nLast Updated Jun 11, 2026· by Jack Goodall\n\n \n\nToday’s NYT Connections answers, hints, and clues on June 11 (#1096)\n\nLast Updated Jun 11, 2026· by Jack Goodall\n\nAbout Us\nContact\nEarnings Disclaimer\nPrivacy Policy\nSitemap\n \n\nOur Sites:\n\nBlack Friday TV Deals\nPC Builder\nMovies Like\n \n\nCopyright © 2026 PC Guide. All rights reserved.\n\n​\n```\n\n", "url": "https://wpnews.pro/news/xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-to-up", "canonical_source": "https://www.pcguide.com/news/xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-expected-to-jump-up-to-5x-higher/", "published_at": "2026-06-11 09:10:55+00:00", "updated_at": "2026-06-11 17:26:29.541465+00:00", "lang": "en", "topics": ["ai-infrastructure", "ai-chips"], "entities": ["Xbox", "Project Helix", "Jack Goodall", "PC Guide"], "alternates": {"html": "https://wpnews.pro/news/xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-to-up", "markdown": "https://wpnews.pro/news/xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-to-up.md", "text": "https://wpnews.pro/news/xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-to-up.txt", "jsonld": "https://wpnews.pro/news/xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-to-up.jsonld"}}