Two tech titans are now competing on another battlefield: Employee snacks.
Earlier this month, Meta CTO Andrew "Boz" Bosworth said the company would be taking steps to improve employee morale after successive waves of layoffs and AI strategy pivots. One of those steps, he said in a memo, would be improving the snacks and drinks in its office kitchens.
Elon Musk's social media is going toe-to-toe on that front.
To entice engineers to work for X, Nikitia Bier, the top product executive at the social media platform, offered to up its snack game.
"Neglected Meta employees: X is hiring web and data engineers & scientists," he wrote on the platform on Thursday. "We will match or even exceed any snack budget offer."
He instructed employees to use the word "snacks" in their application for software engineering roles, which pay between $180,000 to $440,000, according to the job listing — plenty of money to buy snacks in case Bier can't get your favorite Dubai chocolate-covered pretzels in the office kitchen.
While Meta's workplace morale has taken a pummelling in recent months, X's is on a high. The company is part of xAI, Musk's artificial intelligence company, which is part of SpaceX, which had the biggest initial public offering ever last week. The IPO minted over 4,000 new millionaires at the company.
The company vaulted past Meta to become the 6th-most-valuable company in the world, behind Amazon. Meta is now ranked No. 12.
Representatives for X and Meta didn't immediately respond to requests for comment.